FIELDS OF TOMORROW - ISRAELI PAVILION. EXPO 2015 MILAN

As part of Expo 2015 in Milan, Italy, led by the concept “Fields of Tomorrow”, this unique project was created. It highlights Israel’s agriculture technological advancements. By this project, we raised awareness about the achievements of Israeli technologies in agriculture.

The main structure is based on a large vertical real field, combining different species of crops.  A large LED screen gives the viewer a rich feel of being in nature and shows the technology behind the crops. In the pavilion visitors go through a multimedia experiences while hearing the stories of the Israeli technological contribution to the world. “Fields of Tomorrow” is a remarkable visual experience that takes the visitor go on a voyage toward the future of mankind.

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My Part:

Creative Director

Development Team

Technical-Content Coordinator